Datum Announces New Regional Representatives – CRG & PSI-NESP
February 7, 2020
For several years, Datum Storage Solutions has operated multiple brands catering to the storage needs for a variety of markets. The three brands Datum was supporting were: Datum, Argos Security, and Intellerum. It eventually became apparent that the best course of action would be to merge the three brands under the Datum name in order to better cater to client needs.
The main issues that led to the necessity of merging the three brands were having them operate on three separate websites that each shared a fair amount of products. Many of the markets the three Datum brands focused on saw overlap in products that sometimes led customers to a different brand’s site that did not specifically cater to their industry. Through thorough research, it became apparent that merging the three brands into solely Datum was the best move, especially when it came to the online presence and search results for products.
The conclusion was reached because Datum’s brand equity significantly outweighed that of its other two brands. Moving forward, all three brands are consolidated under one Datum-branded umbrella.
Merging these brands together creates a clearer path for customers that cuts down on confusion and a lack of clarity while also providing greater opportunities for cross-selling in different markets. Datum’s product categories have been restructured into a more logical, customer-focused path for product search and vertical markets have been added to the brand’s website to support more sales and assist various markets’ storage needs.
To take a look at Datum’s new consolidated brand and website, visit: https://bydatum.com/.
Click below to see all posts related to that topic
Talk to an expert.
Datum attended the Pennsylvania Chiefs of Police Association’s (PCPA) 108th Annual Education & Training Conference as an exhibitor of quality steel storage solutions for law enforcement. Over 200 command-level law enforcement officers and their families and guests attended the annual conference and exhibition at Kalahari Resorts & Conventions in Poconos, PA. Datum’s exhibit included the newly…
Datum Storage Solutions’ recently released Generation ll (G2) Weapon Rack received a recommendation from the National Tactical Officers Association’s (NTOA) “Member Tested and Recommended Program.” “NTOA is a leader in tactical excellence, so it means a lot to have the recommendation of their members,” said Gary Myrick, Military and Law Enforcement Sales Manager. Founded in…