Why did Datum refresh its logo and add a new tagline after more than 50 years in business? To communicate our commitment to partnering with dealers and customers as they define, design, and install a diverse body of storage solutions.

Designed for More, the tagline signifies the approach our team takes in assessing the full scope of any storage need, regardless of size, and maximizing budget, space, and ROI. The new tagline helps convey the depth and breadth of the product line that can also be customized to customers’ needs.

Our refreshed logo provides Datum with a more modern look and incorporates color into the honeycomb design that symbolizes our extensive product offering and adaptability.

Looking toward the future, Datum plans to continue manufacturing durable, high-quality storage solutions and will expand and adapt our products as the market changes.